Good Soup!

Overview: A soup company created to explore packaging design. The brand draws inspiration from early 2000s aesthetics, blending nostalgia with warmth and humor.

Process: This project centered on audience experience, exploring how the packaging should feel in someone’s hands and what emotions come with it. I developed three distinct personas and referenced them throughout the design process to guide tone, color, and messaging decisions.

Outcome: A cohesive brand expressed across three uniquely packaged products while conveying specific emotions.