The Petal Post

Overview: A complete brand created from scratch for a class project. The Petal Post is a mail-order flower company inspired by the language of flowers.

Process: For this project, I challenged myself to focus primarily on typography and photography, two areas I don’t typically lean into. The visual language is minimal, allowing the flowers, and their meanings, to take the lead.

Outcome: A fully developed brand system including guidelines, a mail-order catalog, pocket dictionary, storefront concept, and supporting collateral.